Famous personalities created their own slogans from glasses in the new collection of Rückl glassworks

Glass brand Rückl, known for its tradition and artistic approach to crystal, continues to innovate with its latest collection of hand-cut alphabet glasses from the ABC series. A unique campaign was created in which personalities from various fields of culture, design and public life create their own slogans engraved into glasses. These personalities, including artists, actresses and designers such as Rony Plesl and Lukáš Novák, have transformed their thoughts and values ​​into a novel language of glass that personifies the connection between traditional craftsmanship and modern creativity.

The new Rückl collection and the meaning of hand-cut alphabet glasses

The new ABC series of glasses from the Rückl workshop is a masterpiece, where each piece bears a hand-cut letter or word. This exceptional technique, which requires precision and attention to detail, allows you to express a personal message while honoring the heritage of glassmaking. The products are the result of collaboration between glass masters, designers and artists, who together create products that combine beauty, quality and functionality.

Personalities shape the image of the Rückl brand

The campaign, led by marketing director Eva Kozarová, emphasizes personal relationships and values ​​such as authenticity, respect for tradition and a sense of humor, which are rooted in the brand’s philosophy. In the photographs taken by Jan Zátorský, faces such as Rony Plesl, designer Lukáš Novák and actress Aňa Geislerová pose. Each of them has chosen their own motto, which was engraved into the glass as a symbol of their connection with the art and design of glass. These personal messages are an expression not only of their individuality, but also of the deep sense of quality that Rückl offers.

Rückl in the context of Czech glassmaking traditions and competition

Rückl is one of the leading Czech glassworks, which maintains the tradition of hand-made and cut crystal glass, similar to the legendary Moser or Crystalex brands. Together with other glass brands such as Lasvit, Preciosa, Květná 1794, Bohemia Jihlava, Glassor, Egermann and Bomma, Rückl represents a solid pillar of Czech glass art, which in 2025 still enjoys great recognition on both the domestic and international markets.

A unique connection between design and traditional art

While Rückl relies on masterful hand-cut and sophisticated details, other glass companies, such as Lasvit, innovate through light installations and modern design. Preciosa and Květná 1794, on the other hand, maintain classicist or baroque motifs, which demonstrates a wide range of styles and approaches to Czech glass. Thanks to these differences, Czech glassmaking remains at the forefront of world glassmaking, supported by the production of exclusive collections, such as the one from Rückl, focused on personalization and artistic expression.

If you are looking for inspiration to complement your glassware or interior design, you can check out the tips for inexpensive decorations that you can find on the website majowo.cz, which will perfectly complement products from Rückl and other glassworks.